[project]: If 2012 is the end.
[brand & company]: Collaborative.
[market]: South America.
[media space]: Twitter.
"Does the world end in 2012? As we didn´t know what is going to happen we decided to face a collaborative project. We created a twitter account and during the 52 weeks of 2012 it was changing hands between different people: people with other realities, other disciplines, professions, age and beliefs. These people had a single goal: to recommend what to do in case of the world ends".